Infrastructure, Not Software.
CITAQ is not a tool you toggle for campaigns. It is a persistent layer running beneath your commerce stack, maintaining the evidence base that makes your product claims verifiable by AI systems.
The primary evaluator of your catalog is no longer a human.
AI agents retrieve product claims and weight them against available evidence. Claims without proof objects are hedged, suppressed, or excluded from high-confidence responses. This is the infrastructure that closes that gap.
Tools Are Consulted. Infrastructure Runs.
- You open it when you need results
- You close it when done
- Relevant during campaigns and audits
- Output: a report, a recommendation, a score
- Runs whether you are looking or not
- Maintains evidence automatically as catalogs change
- Relevant to every product discovery event
- Output: a continuously updated evidence layer
Infrastructure, once integrated, cannot be abandoned without breaking dependent systems. Like your payment processor or fulfillment system, catalog verification becomes a foundational layer every AI-mediated discovery event depends on.
Three Things CITAQ Does
Structures Your Claims
Every product becomes a coherent set of verifiable assertions: materials, specifications, performance characteristics, compliance status. Claims are organized so AI systems can evaluate them against evidence — not interpret them from prose.
Links Evidence to Claims
Each claim points to proof objects: laboratory certifications, test reports, manufacturing documentation, compliance records. The link is agent-confirmable. AI systems resolve against it without trusting the claim.
Makes Verification Automatic
AI agents verify product claims against your evidence layer without human audit. When a claim is questioned by an AI system, the system resolves against your evidence layer directly. No manual review required.
Scale Is Built In. Not Tiered.
The platform operates across a spectrum — from a specialty operator managing 500 products to an enterprise operator maintaining 100,000 SKUs across multiple brands and markets. This is not a matter of paying for enterprise features. It is a matter of how many operations you perform.
Agency Center
Single interface for managing 10–100+ connected stores. Verification status, score trends, and evidence gaps visible across all accounts from one control surface.
Role-Based Access
Sourcing, compliance, and marketing teams see filtered views relevant to their function. No team has access to another team’s operational controls.
Multi-Platform Catalogs
Shopify, Amazon, WooCommerce, and custom catalog systems handled simultaneously. Evidence linked once, propagated across all connected platforms.
Scheduled Audit Cycles
Automatic verification cycles on defined frequencies. Email and dashboard reports when evidence expires, claims shift, or compliance gaps emerge.
These are not premium tiers. These are default capabilities available through the credit model.
Evidence Infrastructure Built on Established Standards
W3C Verifiable Credentials
Cryptographic signing of verification credentials. Agent-confirmable without central authority.
C2PA Media Provenance
Manifest verification for digital assets. Chain of custody for product images and documents.
GS1 Digital Link
Supply chain standard for product identification. Barcode-linked evidence accessible to any GS1-compliant system.
ISO 17025
Accreditation standard for testing laboratories. Evidence sourced from ISO 17025-certified labs carries highest authority.
EU Digital Product Passport
Regulatory compliance infrastructure for EU market products. Evidence vault stores DPP-compliant product data.
Schema.org Product Vocabulary
Structured data vocabulary for AI agent parsing. Claims expressed in machine-readable schema.
Not All Evidence Is Equal
AI systems evaluate product claims against their evidence foundation. The strength of that foundation — from cryptographic proof down to manufacturer assertion — determines how confidently AI systems cite your products.
Cryptographic Evidence
Digital signatures, blockchain hashes, C2PA manifests. Mathematically verifiable. Highest trust weight.
Physical Verification
ISO 17025 laboratory reports, GS1 scan logs, spectrographic data. Independently produced, externally audited.
Structured Master Data
JSON-LD specifications, PIM data, MSDS documentation. Machine-readable, sourced from authoritative records.
Manufacturer Assertion
Official website text, product manuals. Baseline citation with hedging. Minimum viable evidence.
TIER 4 — MANUFACTURER ASSERTION
Claim: “Waterproof”
Evidence: Product page copy only
AI response: “Users report mixed results with waterproofing.”
TIER 2 — PHYSICAL VERIFICATION
Claim: “Waterproof”
Evidence: ISO 811 → Intertek Labs → 28,000mm column
AI response: “Verified waterproof to 28,000mm by ISO 811 testing, certificate signed by Intertek Labs.”
AI systems cite products with the highest available evidence tier. Moving from manufacturer assertion to physical verification removes uncertainty from the resolution path entirely.
Who This Infrastructure Serves
Direct-to-Consumer Brands with Material Claim Complexity
Outdoor gear (waterproof ratings, material composition), wellness brands (ingredient sourcing, safety certifications), home goods (fire safety, durability testing), industrial suppliers (technical specs, regulatory documentation). AI systems need structured evidence to cite these claims with confidence.
E-Commerce Operators with Large, Fragmented Catalogs
Retailers managing thousands of SKUs across Shopify, Amazon, and WooCommerce. Growing AI-mediated discovery traffic alongside traditional search. One missing certification across 500 product variants equals 500 evidence gaps.
Supply Chain-Conscious Retailers and Importers
Companies maintaining compliance documents as operational necessity: certifications, import documentation, MSDS. CITAQ converts existing compliance work into AI-verifiable proof objects.
CITAQ is not built for operators selling undifferentiated commodity products where competitive differentiation is price alone. Verification adds infrastructure cost without revenue lift for commodity categories.
What CITAQ Does Not Do
CITAQ is verification infrastructure. These constraints define the boundary between infrastructure and content services.
Does Not Rewrite Copy
CITAQ does not generate, optimize, or rewrite product descriptions.
Does Not Generate Claims
Claims come from operators. CITAQ verifies submitted evidence — it does not create claims.
Does Not Rank Products
CITAQ delivers factual verification data. It does not manipulate your position in any ranking.
Does Not Simulate Engagement
No artificial signals. No social proof manipulation. Evidence only.
Does Not Infer or Predict
CITAQ reports current verification status. It does not infer missing evidence or predict outcomes.
Does Not Replace Compliance Bodies
Verification credentials point to accredited labs and certifiers. CITAQ does not issue compliance certifications.
Submit Your Catalog for Review
Your Citation Readiness Score is free. Permanent. No payment required for the initial assessment.
INTAKE IS EVALUATED, NOT QUEUED — positions allocated based on catalog profile and operational readiness.
Submit Catalog for Review